Posts by Natalie Reed
Is the ‘Stage Gate’ Process Tool Dead?
It seems that there is a trend towards getting rid of the innovation ‘stage gate’ process. Why?
Read MoreQuick Win Innovation
Whenever people talk about innovation they tend to focus on the major break-throughs and category-changing product launches such as Dyson, Apple iPod and Google. These are known as disruptive innovations. It’s all very exciting to be groundbreaking and cutting edge – and, of course, everyone would love to be the company that launches the next big thing in their marketplace. But, this can also be problematic.
Read MoreSuccessful Innovation Doesn't Sprout from Focus Groups
It’s a worrying fact that the success rate for new product concepts is less than 20%, despite them being regularly vetted in focus groups. This should lead us to question whether the qualitative focus group is the right tool to use for ideation or concept testing.
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