Bynamite – Is it the modern day Madonna-Whore complex? by Ric Merrifield Bynamite Reputationdefender MyIDPal Abine Foursquare . . .even Zillow Not familiar with these companies? You should be, because they are plotting the course for the future of internet privacy and how we interact with people and merchants. Bynamite is just the latest and…

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Most innovations we hear about these days involve some new technology, or some new application of an existing technology, but some of the most interesting and exciting innovations go in the opposite direction – seeing that something incredibly simple and low-tech is a better “how” to do something. When it comes to testing and surveying…

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This is the eleventh of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘What are three specific actions that a non-innovative company can take to become more innovative?’. Here is the next perspective in the series: by Ric Merrifield Michael Jordan failed at baseball because he…

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“All the news that’s fit to print” is the longstanding motto of The New York Times that has served them well. What a great brand. Fashion, sports, science, politics, sports, business, arts, travel, the arts, etc, it’s all in there and extremely high quality reporting every day. Incredible photography as well. They made the shift…

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. . . and make Foursquare relevant by Ric Merrifield 3GTV is the brainchild of Automated Media Services, and they are putting little screens in stores right next to products they promote and show commercials for those products. The notion of having what amounts to a tiny TV screen next to the Kraft Macaroni &…

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The Customer Segment of “Me” by Ric Merrifield I think a lot of people have seen this collision coming, where so many people want to express their individuality, but so many of the things we buy are mass-produced – it gets harder and harder in many ways for people to express their individuality without spending…

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The familiar old saying “If a tree falls in the forest and no one is there to hear it, does it still make a sound?” was a fun philosophical topic for a lot of us to discuss/debate in our younger years. Well Kodak, a company that I thought was all but ready to be buried…

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Amazon and Netflix might be great together, but not for the reasons you might think. The way I see this, it’s a little bit like peanut butter and chocolate, two great tastes you might not expect to go well together. People are talking about the possible acquisition of video company Netflix by Amazon, and they…

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This is the fourth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘What product or sector is in desperate need of innovation?‘. Here is the next perspective in the series: by Ric Merrifield I define innovation as figuring out a way to accomplish the same…

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For literally decades, the notion of return on investment, or even more specifically return on invested capital (R.O.I. either way) was the gold standard for justifying a business decision. If the return exceeded the investment enough (also weighing risk, disruption, and many other factors) then it would get the green light for funding. This was,…

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