Posts by Stephan Liozu
Value-based Pricing Requires Value-based Innovations
Value-based pricing is not just a pricing strategy. It is a go to market strategy. It is a customer-focused approach that touches innovation, segmentation, differentiation, communication and much more.
Read MoreB2B Disruption: Pricing, Segmentation, and Technology
According to Forrester Research, B2B e-commerce sales are now more than twice the size of B2C e-commerce and are expected to achieve $559 billion in sales in the US by the end of 2013.
Read MoreUS Automotive Industry Needs an Innovation & Value Wakeup Call!
Ford, GM and Chrysler are not getting it… they missed the opportunity to learn and to make the strategic shift in their DNA from cost to value.
Read MoreCollaboration between Innovation and Pricing Teams – survey results
In the age of greater focus on innovation and customer value, one of the question that remains unanswered is how much collaboration is required between the innovation and the pricing teams to achieve greater pricing power for innovative products and services.
Read MoreAre you Leaving Money on the Table with Stage-Gate®?
Most new product development and Stage-Gate® processes do not manage value and pricing with intention. Most firms rely on legacy pricing levels, competitive pricing levels or their internal cost information to price their innovation opportunities in the Stage-Gate® process. That might explain why a vast majority of new product and service launches are failures.
Read MoreSignals Coupled with Shoshin Captures Growth
Many companies go through stagnant growth periods. Other companies, more innovative ones, use signals coupled with a healthy dose of shoshin to generate new ideas.
Read MoreIntegrating Value & Innovation in the C-Suite
Over the past few years, the nature and intensity of changes in the business landscape have created organizational disruption and a realistic need to redesign organizational structure and leadership approaches. As a result, the nature and structure of the C-suite has also been changing to respond to these exogenous trends.
Read MoreLeveraging Organizational Skeptics
Our experience with organizational transformations in the area of innovation reveals that organizational skeptics typically are the ones resisting change the most and spreading their views on the rest of the organization. It is common to hear comments like these…
Read MoreThe First 90 Days
The First 90 Days written by Michael Watkins offers some excellent tips on how to start in a new role and how to analyze the challenge ahead for any leader taking over an organization. I have been able to apply them quickly at every company I worked for as most of them needed an “innovation turn-around†to “wake up†the organization, to remove all organizational roadblocks, and to face tough economic market
Read MorePricing Disruption
The words disrupt and disruption are used more and more in the areas of business strategy and innovation. For me the word disruption in business, innovation and pricing conveys a sense of dynamism, pro-activeness and counter-intuitiveness that can generate excitement in markets.
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