DISRUPTOR'S BLOG

Leadership

We have a problem. Are we loyal?

By Francesco Pagano / October 19, 2020 /

Let’s start all conversations about loyalty by defining the basics and understanding what kind of loyalty we are talking about. Nope, we are not talking about true love, or Brand evangelism, which is absolutely rare. Assume you are not apple, with fans waiting long hours in front of your store to get their new phone,…

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The future of loyalty is on the blockchain

By Francesco Pagano / October 19, 2020 /

We can solve the problem of loyalty: with decentralization. What does this mean exactly? The simple answer is empowering your fans. How can you do that, and have safety and freedom? We will create a decentralized ecosystem of loyalty programs. Blockchain will become the new standard for loyalty. Let’s pause on the difference between centralized…

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How does the qiibee solution work for real?

By Francesco Pagano / October 19, 2020 /

How does loyalty on the blockchain work, for real? Here is one use case. qiibee is helping out frequent flyer programs to capture the long tail of potential partners. What does it mean? All frequent flyer programs make money by selling and buying miles from their partners, such as the airline or credit card provider.…

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Act Fast, Fail Fast, Learn Fast? Science says we learn faster when we are free to choose.

By Shawn Nason / October 12, 2020 /

A recent study in Scientific American showed that people learn faster when they are free to choose which action they make, even if the choice initially leads to a negative outcome. The concept, “choice-confirmation bias,” produces “stabler learning over a wide range of simulated conditions than unbiased (no choice) did.” Researchers also believe that choice-confirmation…

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6 Ways to Create a Culture of Innovation in a Virtual World

By Soren Kaplan / October 12, 2020 /

Culture is a key success factor for every team and organization. Shape it to get more innovation, even from your remote workforce. Companies like Facebook, Twitter, Box, Slack, and Salesforce all say that employees can keep working remotely well into next year or even forever. We’re seeing a sea change toward remote work and how…

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Eat Sleep Innovate Book Cover

Eat, Sleep, Innovate: How to Make Creativity an Everyday Habit Inside Your Organization [Interview]

By Braden Kelley / September 30, 2020 /

I had the opportunity recently to interview fellow author Jeff Gothelf to talk with him about his new book Sense and Respond, which is his second book with his co-author Josh Seiden and a major publisher. Congratulations Jeff! 1. Why is it so important that companies embed the two-way conversation with customers at the center of what they do?

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Blockchain for Dummies

By Francesco Pagano / September 23, 2020 /

    By Aaron de Miranda Colaço Blockchain. It’s so hard to understand it, and it’s so new. Our goal here is to provide a simple description, readable in 2 minutes, about what Blockchain is and what it does. Aaron and I work at qiibee, and we help set-up loyalty on the blockchain solutions for…

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The Predictable Recipe Of Branding

By Francesco Pagano / August 18, 2020 /

From an interview/podcast I just made with the great Chiara Covone on Marketing & Branding. Great discussion. Today we are going to talk about brands, brands from today and tomorrow. You worked with many well known brands over the years, in very different industries. What do you think all successful brands have in common? I…

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Leading and managing human transitions through adversity

By Janet Sernack / August 18, 2020 /

Connecting with a diverse range of my coaching and consulting clients over the past few weeks, has seriously deepened my understanding of the impact of disruption and adversity, on our stress levels and neurology, and the importance of leading and managing these factors, from both the business and the human perspective. It reaffirms the importance…

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2084

By Francesco Pagano / August 18, 2020 /

100 years from Orwell’s 1984. The world will have solved the dilemmas that are killing us. How do we get there? The century of new tech Step-change technology (AI, Blockchain, IOT, bio-tech) is not just an engine of growth. It is the only bridge to get to the future. Dilemma. 1. Those who ignore New…

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