THE DISRUPTORS' BLOG

The Predictable Recipe Of Branding

By Francesco Pagano | August 18, 2020 |

From an interview/podcast I just made with the great Chiara Covone on Marketing & Branding. Great discussion. Today we are going to talk about brands, brands from today and tomorrow. You worked with many well known brands over the years, in very different industries. What do you think all successful brands have in common? I…

What Is An Innovation Sprint And Why You Might Need One?

By Shelly Greenway | August 18, 2020 |

Innovation Sprints are a really hot topic right now and for good reason. Some of the biggest companies in the world are using them to build the products we know and love. If you don’t know what an Innovation Sprint is, it’s essentially a framework that allows you to decide on a problem, generate solutions…

Mind Maps

By Christina Speck | August 18, 2020 |

Customer Success is a newer discipline in the world of insurance. But while the term is new, the concept is not; in fact, it is largely an aspirational even somewhat elusive nirvana. It’s even more important in the world we live in today where, to quote the ECONOMIST: we are now facing “a new world…

How internal innovators win the game

By Nicolas Bry | August 18, 2020 |

Kaihan Krippendorf‘s latest book, Driving Innovation from Within, takes you smoothly in the intrapreneurs’ journey: his book guides internal innovators to innovation success through meaningful innovators’ stories, research, and wise and shrewd guidelines. It’s a long time since I did not read such a piece of work, steeped in intelligence: I couldn’t resist to extend…

Debunking Myths to Drive Growth

By Urko Wood | August 18, 2020 |

Some people believe that the most innovative companies create customer demand with breakthrough new offerings. They say things like, “Nobody knew they needed an iPhone until Apple created it. Apple created needs that people didn’t even know they had.” Hence, if you want to be an innovation leader, strive to create customer needs. This may sound good, but it’s a misbelief…

Leading and managing human transitions through adversity

By Janet Sernack | August 18, 2020 |

Connecting with a diverse range of my coaching and consulting clients over the past few weeks, has seriously deepened my understanding of the impact of disruption and adversity, on our stress levels and neurology, and the importance of leading and managing these factors, from both the business and the human perspective. It reaffirms the importance…

2084

By Francesco Pagano | August 18, 2020 |

100 years from Orwell’s 1984. The world will have solved the dilemmas that are killing us. How do we get there? The century of new tech Step-change technology (AI, Blockchain, IOT, bio-tech) is not just an engine of growth. It is the only bridge to get to the future. Dilemma. 1. Those who ignore New…

Seeing The Future

By Francesco Pagano | August 18, 2020 |

Marketing. We will see a decline of traditional media, and a concentration and digitization of advertising. Consumers will be sourcing their info and ‘cool’ online, via very few, integrated and global platforms. Marketing needs to adjust to this behavioral shift. All of this needs to be orchestrated centrally, with a strong set of corporate positions and a…

Get Your Team Focused on Results With This KPI Template

By Soren Kaplan | August 18, 2020 |

Management guru Peter Drucker once said, “What’s measured improves.” So true. You get what you measure when it comes to business performance. The problem is that most teams don’t have clear key performance indicators (KPIs) to measure the success of their strategies and projects. Sure, they may have goals, but without clear KPIs, they don’t have a way to know quantitatively that they’re…

Experimenting 100 innovative solutions over 20 countries in Africa

By Nicolas Bry | August 18, 2020 |

Experimenting 100 innovative solutions over 20 countries in Africa twice a year: that’s the process we describe in this compelling interview with David L. Ross, Innovation teacher at Carnegie Mellon University, about corporate open innovation in Africa, initially published in Disrupt Africa. David Ross teaches innovation, entrepreneurship, and investment at Carnegie Mellon University Africa, and…

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