THE DISRUPTORS' BLOG
After living overseas in Germany and England and now coming back to the United States, I have a completely different perspective on Football (or Soccer as we call it in the United States). With the World Cup in full swing, I thought I would tackle the subject of Football and why it is the most popular sport in the world.
It must be great to be in the credit card business in the United States. Demand is relatively inelastic and regulation is lax, so you can charge whatever you want for an interest rate, increase your fees once or twice a year, and make additional money off cash withdrawals and foreign exchange transactions.
As people become ever more immune to traditional advertising and marketing, branding will become more important. Branding is all about building an emotional connection with customers. Making the decision to follow a strategy focused on building a brand is not without peril, however, as it means that you will have to choose to not do certain things, like pursue a low price strategy.