DISRUPTOR'S BLOG

marketing

Top 100 Innovation Articles of 2019

By Innovation Excellence / January 6, 2020 /

Building upon the success of Braden Kelley’s Blogging Innovation, we launched Innovation Excellence on August 1, 2011 and so 2019 was our eighth full year of operations. To celebrate we’ve pulled together the Top 100 Innovation Articles of 2019 from our archive of nearly 7,500 innovation-related articles from more than 400 contributing authors. Click the…

Read More

Innovation is a Lifestyle, Not a Bunch of Metrics

By Adam Malofsky / November 21, 2019 /

Far too many supposed innovation experts believe that measuring activities is critical to success. Maybe. Maybe not so much. At least for the big stuff. Innovation activities simply for the sake of doing something without context and insight from the measure may be in fact very misleading. Persistent growth, profit, ROI and NPV are the obvious measures,…

Read More
Marketing Innovation

Making Marketing Innovation a Growth Lever for Your Business

By Tom Shapiro / June 13, 2019 /

Many businesses fail to realize that they are not in a single business, but are actually in two. First, they’re in the business of working on products and services that will help solve their clients’ problems and help them achieve their goals today. But that’s only half of the picture. They’re also in the business…

Read More

Simple Formula That Explains Why Anyone Would Buy Your Invention

By Yoram Solomon / April 10, 2019 /

The following is taken from a course that I developed and currently teach at the Cox Graduate School of Business at the Southern Methodist University (SMU) in Dallas, Texas, named “Evaluating Entrepreneurial Opportunities” (CISB 6226) The subject of this article is the million (or 10 million, or 100 million, or a billion ) dollar question.…

Read More

Top 100 Innovation Articles of 2018

By Innovation Excellence / January 3, 2019 /

Building upon the success of Braden Kelley’s Blogging Innovation, we launched Innovation Excellence on August 1, 2011 and so 2018 was our seventh full year of operations. To celebrate we’ve pulled together the Top 100 Innovation Articles of 2018 from our archive of nearly 7,500 innovation-related articles from more than 400 contributing authors. Click the…

Read More

Doing Right is Good Marketing

By Michael Graber / August 25, 2018 /

The vehicles of marketing have transformed more in the last 10 years than in the previous 100 years. The communication tools and methods of the Industrial Era do not work in our shared world of instant informa­tion exchange.

Read More

3 Problems With Positioning Statements

By Shelly Greenway / July 29, 2018 /

The concept of positioning statements has been around for decades, however just because you know what positioning is, doesn’t mean you understand how to do it. The classic positioning statement is a fill-in-the blanks exercise where you create a single phrase that encapsulates what your offering is about relative to your competition. It usually looks…

Read More

Driving Digital Strategy to Reimagine Your Business

By Innovation Excellence / July 23, 2018 /

Recently I had the opportunity to interview Sunil Gupta, the Edward W. Carter Professor of Business Administration at Harvard Business School, where he is the chair of the General Management Program and co-chair of the executive program on Driving Digital Strategy. His research examines the impact of digital technology on consumer behavior, business, and society.…

Read More

How Do You Make It Difficult For The Competition To Copy?

By Shelly Greenway / May 18, 2018 /

Businesses can get so wrapped up in all the excitement of an innovation idea they tend to give very little time to what the competition might do once the innovation has launched. Instead it gets waved aside with justifications like: “The trade and consumers will stay loyal to the first to market.” “It will take…

Read More

The Opportunity Cost Of Not Innovating

By Shelly Greenway / April 28, 2018 /

It seems to be ingrained in businesses to ask, “what’s the cost?” when considering a new innovation, but rarely do they ask, “what’s the size of the opportunity we miss if we don’t do this?”.   Business history is unfortunately plagued with examples of companies that have paid a high price for not innovating. Such…

Read More

Categories