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Posts by Reuben Yonatan

Business Expenses You Can Reduce (If Not Remove) to Survive The Pandemic

By Reuben Yonatan | May 13, 2020 | 0

Every line item of your balance sheet must be scrutinized during this time of fear, panic, and pandemic. Here are a few line items to reconsider.

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Understanding 25 Cognitive Biases That Impact Business [Infographic]

By Reuben Yonatan | February 17, 2018 | 2
The Value of Applying 25 Cognitive Biases to Your Business - Innovation Excellence

The best way to combat a cognitive bias is to have awareness of its existence and how you or those around you will react to certain informational stimuli. In business, these cognitive biases can actually work in your favor as you provide people with justification for their shopping decisions.

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