Posts by Shelly Greenway
What Is An Innovation Sprint And Why You Might Need One?
Innovation Sprints are a really hot topic right now and for good reason. Some of the biggest companies in the world are using them to build the products we know and love. If you don’t know what an Innovation Sprint is, it’s essentially a framework that allows you to decide on a problem, generate solutions…
Read MoreAre you building NPD concepts with consumers in a way that sets them up for success?
The use of co-creation to build product concepts is a relatively rare and innovative practice. If you are embracing it you are a truly innovative innovator, a trail blazer following close behind pioneers of innovation best practice like PepsiCo, P&G and Danone. From our experience we have identified that a considerable shift in attitude and mindset…
Read MoreBringing Agile Innovation Into The Stage Gate Process
Everyone is talking about how to speed up their innovation process. Or, at least make it more efficient. It is the current hot topic, especially amongst the multinational Goliaths. And with good reason… Starts-ups and digital business models are proving over and over again that they are winning at the innovation game. And this…
Read MoreSleep Innovation: The New Rules
The sleep category is growing rapidly. Sleep, or more pertinently, the lack thereof, is increasingly an issue for more and more people. Levels of anxiety, stress and insomnia are on the rise. Consumers are looking for solutions, and willing to spend money on them. 30% of the UK and US population report symptoms of…
Read More3 Ways To Join The Direct-To-Consumer Subscription Revolution
Direct-To-Customer Subscription The Direct-To-Consumer subscription model is booming. In fact, the online subscription service market has grown by more than 100 percent year-on-year for the past five years, jumping from $57 million in sales in 2011 to more than $2.6 billion in 2016 (McKinsey & Company). Why Now? A conflation of factors are fuelling the…
Read MoreIdeation Pitfalls Part 2: The Not Normal Issue
It may surprise you to learn that you and your team are not the best people to be judging potential innovations generated at the ideation stage. Why? So, I hate to be the one to tell you…but you, and many people in your business, are not normal! The Not Normal Issue Just in the…
Read MoreIdeation Pitfalls Part 1: The Herd Effect
Most companies don’t have a problem with generating innovation ideas. Many are awash with ideas. The problem is usually working out which ideas to resource and investigate further. And it is this process of initial idea evaluation that is often flawed. It results in good ideas being killed before they can even sprout any limbs.…
Read MoreBringing Agile Innovation into the Stage Gate Process
Everyone is talking about how to speed up their innovation process. Or, at least make it more efficient. It is the current hot topic, especially amongst the multinational Goliaths. And with good reason… Starts-ups and digital business models are proving over and over again that they are winning at the innovation game. And this is…
Read More3 Problems With Positioning Statements
The concept of positioning statements has been around for decades, however just because you know what positioning is, doesn’t mean you understand how to do it. The classic positioning statement is a fill-in-the blanks exercise where you create a single phrase that encapsulates what your offering is about relative to your competition. It usually looks…
Read More13 Plastic Packaging Alternatives
Why should brands care? Plastics is one of the biggest challenges the world is facing right now. Thanks to David Attenborough’s Blue Planet, consumers are suddenly aware of the thousands of tonnes of plastic filling the ocean. As plastic is so prolifically used, especially in packaging, brands are going to need to act quick to…
Read More