Listening to what people have to say, and developing awareness of social consequences of what you do, is not just recommendable, but fundamental.   You can’t make everybody happy. In the current times of a heated social media debate, you have to stomach a continuous flow of comments. They come in any form and tone.…

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Circular may mean the end of private Labels, which do not have the brain power to embrace step change technology and open, collaborative Marketing stories.

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By Adrian Notz and Frank Pagano Homo Pragmaticus By Frank Pagano The Future doesn’t exist anymore. Let’s tackle the ‘here and now’. McKinsey, in their many articles covering the Covid-19 crisis, calls for the advent of a strictly pragmatic approach to business, people management and, as a matter of fact, life. We have had crises…

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By David Bruel & Frank Pagano Spoiler Alert This short piece is not about innovation. It’s about the culture needed to win in an ever changing marketplace, especially after Covid 19. Yes, you will need chaos – yet of a special kind – to survive, thrive and win, all thanks to the right people. All…

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By Federica D’Armento and Frank Pagano Me, Myself and I You don’t get this in job interviews anymore: how are you as a Team member? In my first interview, some twenty years ago, I spent way too much time describing the ‘me’ and the ‘we’, and how I was going to align with the team.…

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Quick bullets. 200 words spent on Brands’ blind spots turned into bright ones, after three months of a nasty 2020. One: be transparent. Be like water, the motto reads. Here, it’s more being transparent in what you do, being first of all social, as water is one of the ultimate social goods, and, obviously, becoming…

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By David Bruel & Frank Pagano Spoiler alert. Three (humble) predictions on behavioral change, rediscovering a grand classic: the Maslow’s pyramid. Technology will create better ways to climb up and down the old ladder, post Covid-19.   A third of the global population is on a coronavirus lockdown, and dramatically re-prioritizing their needs. Here’s our view…

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By Francesco Pagano & Costas Papaikonomou Spoiler alert. This is a rant, but it’s a short one. Maybe it’s a mini therapy session for a lot of innovators out there. It started with a small comment on LinkedIn, which triggered a response. A nerve, an open nerve was exposed. There must be a reason why…

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