Let’s start all conversations about loyalty by defining the basics and understanding what kind of loyalty we are talking about. Nope, we are not talking about true love, or Brand evangelism, which is absolutely rare. Assume you are not apple, with fans waiting long hours in front of your store to get their new phone,…

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We can solve the problem of loyalty: with decentralization. What does this mean exactly? The simple answer is empowering your fans. How can you do that, and have safety and freedom? We will create a decentralized ecosystem of loyalty programs. Blockchain will become the new standard for loyalty. Let’s pause on the difference between centralized…

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How does loyalty on the blockchain work, for real? Here is one use case. qiibee is helping out frequent flyer programs to capture the long tail of potential partners. What does it mean? All frequent flyer programs make money by selling and buying miles from their partners, such as the airline or credit card provider.…

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    By Aaron de Miranda Colaço Blockchain. It’s so hard to understand it, and it’s so new. Our goal here is to provide a simple description, readable in 2 minutes, about what Blockchain is and what it does. Aaron and I work at qiibee, and we help set-up loyalty on the blockchain solutions for…

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From an interview/podcast I just made with the great Chiara Covone on Marketing & Branding. Great discussion. Today we are going to talk about brands, brands from today and tomorrow. You worked with many well known brands over the years, in very different industries. What do you think all successful brands have in common? I…

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100 years from Orwell’s 1984. The world will have solved the dilemmas that are killing us. How do we get there? The century of new tech Step-change technology (AI, Blockchain, IOT, bio-tech) is not just an engine of growth. It is the only bridge to get to the future. Dilemma. 1. Those who ignore New…

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Marketing. We will see a decline of traditional media, and a concentration and digitization of advertising. Consumers will be sourcing their info and ‘cool’ online, via very few, integrated and global platforms. Marketing needs to adjust to this behavioral shift. All of this needs to be orchestrated centrally, with a strong set of corporate positions and a…

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Creativity is like air: invisible and necessary. Creativity is everybody’s job. It fosters innovation and nurtures talent. How do we create an environment that is conducive of creativity? I will be taking some inspiration from Monty Python’s method. Act I – Bold Ambition: look for a big contradiction to crack. Resolve it exponentially better than…

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  It’s an oxymoron. It really takes some discipline to disrupt. This is your flow: who, how, what. A one-minute guide to disruption is already disruption per se. This is my formula, in three simple steps. Disrupt the Who. Your first step is to recruit the right people, those who are fit for the challenge.…

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