By Aaron de Miranda Colaço Blockchain. It’s so hard to understand it, and it’s so new. Our goal here is to provide a simple description, readable in 2 minutes, about what Blockchain is and what it does. Aaron and I work at qiibee, and we help set-up loyalty on the blockchain solutions for…

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From an interview/podcast I just made with the great Chiara Covone on Marketing & Branding. Great discussion. Today we are going to talk about brands, brands from today and tomorrow. You worked with many well known brands over the years, in very different industries. What do you think all successful brands have in common? I…

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100 years from Orwell’s 1984. The world will have solved the dilemmas that are killing us. How do we get there? The century of new tech Step-change technology (AI, Blockchain, IOT, bio-tech) is not just an engine of growth. It is the only bridge to get to the future. Dilemma. 1. Those who ignore New…

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Marketing. We will see a decline of traditional media, and a concentration and digitization of advertising. Consumers will be sourcing their info and ‘cool’ online, via very few, integrated and global platforms. Marketing needs to adjust to this behavioral shift. All of this needs to be orchestrated centrally, with a strong set of corporate positions and a…

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Creativity is like air: invisible and necessary. Creativity is everybody’s job. It fosters innovation and nurtures talent. How do we create an environment that is conducive of creativity? I will be taking some inspiration from Monty Python’s method. Act I – Bold Ambition: look for a big contradiction to crack. Resolve it exponentially better than…

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  It’s an oxymoron. It really takes some discipline to disrupt. This is your flow: who, how, what. A one-minute guide to disruption is already disruption per se. This is my formula, in three simple steps. Disrupt the Who. Your first step is to recruit the right people, those who are fit for the challenge.…

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Covid 19 did not make us better. It forced us to squeeze more out of scarcity. After months of lockdown, crimes are down all over Europe and people spend more time connected to family and colleagues. Truth is: we are tired, frustrated and uncertain about our future. We have not become a better species, and…

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Listening to what people have to say, and developing awareness of social consequences of what you do, is not just recommendable, but fundamental.   You can’t make everybody happy. In the current times of a heated social media debate, you have to stomach a continuous flow of comments. They come in any form and tone.…

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Circular may mean the end of private Labels, which do not have the brain power to embrace step change technology and open, collaborative Marketing stories.

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By Adrian Notz and Frank Pagano Homo Pragmaticus By Frank Pagano The Future doesn’t exist anymore. Let’s tackle the ‘here and now’. McKinsey, in their many articles covering the Covid-19 crisis, calls for the advent of a strictly pragmatic approach to business, people management and, as a matter of fact, life. We have had crises…

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