DISRUPTORS’ ARTICLES
I had the opportunity recently to interview fellow author Jeff Gothelf to talk with him about his new book Sense and Respond, which is his second book with his co-author Josh Seiden and a major publisher. Congratulations Jeff! 1. Why is it so important that companies embed the two-way conversation with customers at the center of what they do?
Nowadays, it is especially important to keep the process of product development lean and efficient. Therefore it is helpful to determine the concrete goal of each product development phase. This makes it easier to keep the entire process goal-oriented, structured and efficient. A lean product development process can be divided into 5 phases: Ideation, Proof…
Here are a few stats to put things into perspective. Based on a KPMG study conducted in 2019, 70% (an increase from 50% in 2018) of the CEOs in India believe that they need to improve their innovation processes over the next three years. Four in five CEOs in India want their employees to…
A close look at the bitcoin market reveals just how much cryptocurrencies have grown. Today, the value of cryptocurrencies has hit almost $0.3 trillion, and bitcoin is now the 7th largest currency in circulation globally. This is phenomenal considering that cryptocurrencies are barely a decade old. This astronomical growth of cryptocurrencies begs the question. Just…
When we think of a business having a competitive advantage, we still tend to think of traditional economic moats such as a low-cost structure, economies of scale, or perhaps a more intangible moat like a strong brand. While all of these are still extremely desirable assets, they no longer guarantee a sustainable competitive advantage for most companies.…
For over a decade, Bitcoin has been seen as a nuisance at best and a hindrance at worst. Financial incumbents, including national banks, investment funds, and industry experts, have never considered cryptocurrency a viable replacement for fiat money. However, as more people are looking for ways to buy Bitcoin, pay the bills in cryptocurrency, or…
In our blog “Leading and Managing Transitional Change” we described how leaders could help their people to transition through the fears and challenges they are experiencing as a result of the disruptive COVID-19 pandemic, by cultivating their mental toughness. This involves being willing to help them expose, confront, and overcome any previously unconscious biases and resistant demons. As…
Let’s start all conversations about loyalty by defining the basics and understanding what kind of loyalty we are talking about. Nope, we are not talking about true love, or Brand evangelism, which is absolutely rare. Assume you are not apple, with fans waiting long hours in front of your store to get their new phone,…
We can solve the problem of loyalty: with decentralization. What does this mean exactly? The simple answer is empowering your fans. How can you do that, and have safety and freedom? We will create a decentralized ecosystem of loyalty programs. Blockchain will become the new standard for loyalty. Let’s pause on the difference between centralized…
How does loyalty on the blockchain work, for real? Here is one use case. qiibee is helping out frequent flyer programs to capture the long tail of potential partners. What does it mean? All frequent flyer programs make money by selling and buying miles from their partners, such as the airline or credit card provider.…