DISRUPTOR'S BLOG

michael graber

Once upon a Time, in Business

By Michael Graber / October 6, 2018 /

In business and daily life, we are wired for stories as a species. One creation myth begins by saying God created humans because he needed good stories. Stories bind us together, creating an emotionally connected narrative through which we make sense of the world. I want to share a Here’s What I Love About My Careerstory with you.…

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Doing Right is Good Marketing

By Michael Graber / August 25, 2018 /

The vehicles of marketing have transformed more in the last 10 years than in the previous 100 years. The communication tools and methods of the Industrial Era do not work in our shared world of instant informa­tion exchange.

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Denying Apoptisis or Atrophy? Unhealthy Corporate Ailments

By Michael Graber / January 18, 2018 /

Corporations are not absolute and monolithic entities, but are instead as alive and dynamic as the people who work there. When corporations mistakenly presume rigidity, act as it immortal and refuse to adapt, they get a form of cultural cancer. Let’s explore this insidious conceit in more depth.

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Why Hesitate? Innovate. Start, and Learn. - Innovation Excellence

Why Hesitate? Innovate. Start, and Learn.

By Michael Graber / November 21, 2017 /

Innovation is not a linear, analytic process where a business case is built, investments made and products launched. Rather, it is a recursive, iterate framework for spending small increments of time and money to learn more and design a solution for a real problem.

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Telling Compelling Stories

Telling Compelling Stories

By Michael Graber / October 21, 2017 /

This is another excerpt from 2016’s FEI conference in Boston, MA.  This one comes from William Greenwald, Founder and Chief Neuroleaderologist at Windsor Leadership Group. He began with a story. This one was about air travel. Something happens. The plane makes an odd noise, then nose dives. “What am I’m going to do?” echoed in…

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Revisiting Jill Lepore's Debate with Clayton Christensen - Innovation Excellence

Revisiting Jill Lepore’s Debate with Clayton Christensen

By Michael Graber / October 10, 2017 /

Jill Lepore’s New Yorker article about how Disruptive Innovations have failed and how the theory is bogus completely underestimates the forward-thinking and world-changing power of disruptive innovation in business.

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Anxiety Hits Middle Managers the Hardest

By Michael Graber / July 21, 2017 /

“What are the metrics?” We get this question all the time from nervous managers, directors, and VPs who are struggling with the philosophical underpinnings of front-end innovation. They are eager to launch an innovation program, but want to be able to foresee the outcome before embarking on a journey of discovery.

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Private Label Becomes the Branded Product

By Michael Graber / June 24, 2017 /

Almost everyday the Studio faces challenges that private label competitors impose upon our branded products clients. More and more private label brands are taking lessons out of the innovation and brand strategy playbooks and getting ahead of the once category-leading brand product.

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Lip Service or Real Metamorphosis? How Real Innovation Happens

Lip Service or Real Metamorphosis? How Real Innovation Happens.

By Michael Graber / May 5, 2017 /

When we get called into a company it is often because a very expensive innovation effort failed. One of the huge global innovation firms was called in to create a new platform and what happens next is very much like a bad action movie—you know the story. No surprises. The company received breakthrough concepts but they don’t know…

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Essential Tactics for Innovation Intrapreneurs

By Michael Graber / April 10, 2017 /

For authentic innovation to occur at an organization, you have to craft the culture of a place to accept and embrace new ways of working together and being in the market. More often than not, teams or outsourced agencies follow an innovation method, create many concepts that are new to the market and certain to…

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