Magical Ideas and Creative Solutions

“Any sufficiently advanced technology is indistinguishable from magic.”

“The only way of discovering the limits of the possible is to venture a little way past them into the impossible.”

Arthur C. Clarke

A Magical Idea is a brilliant solution to a challenge with a “minor” proviso: it is unrealistic, not feasible, not implementable, impossible!

When the Magical Idea is in some way transformed into a realizable project, it becomes a Creative Solution.

In practice here’s the method and some real examples:

· Define your Challenge.

· Imagine a Magical Idea.

· Transform it into a Creative Solution.

In times when people had to be close to musicians to enjoy music, the challenge arose “how to have music without musicians?” Magical Idea: a device that reproduces music on demand. Creative Solution: the phonograph.

In the early 1900s, Michael Cullen sought to simplify the process of buying household items. Magical Idea: customers take what they want and pay at the end. Creative Solution: King Kullen, the world’s first self-serve supermarket.

Each person to communicate with every other person was the challenge Arthur Clarke addressed in his 1956 short story featuring an imaginary satellite network encircling the globe. When this became reality, we had satellite television and mobile telephony.

Twenty years ago I helped the Municipality of Nicosia introduce recycling. Their Magical Idea: get celebrities (Leonardo di Caprio and Angelina Jolie were mentioned) to do door-to-door demos. Their Creative Idea: organize a presentable group of people to visit homes.

Taking a flight of fantasy followed by a sound return to the ground leads to more unusual ideas than brainstorming. And sharing imagination promotes deeper communication and collaboration.

“Alice laughed. ‘There’s no use trying,’ she said. ‘One can’t believe impossible things.’

I daresay you haven’t had much practice,’ said the Queen. ‘When I was your age, I always did it for half-an-hour a day. Why, sometimes I’ve believed as many as six impossible things before breakfast.’”

Lewis Carroll, Through the Looking Glass

NB. I am grateful to Hubert Jaoui who introduced me to this technique. De Bono aficionados will also recognize similarities with his “provocation” technique.

Dimis Michaelides is a keynote speaker, consultant, author, and trainer on leadership creativity and innovation. See or contact


ABOUT US: We believe in either disrupting or being disrupted, and we chose to disrupt. At the Disruptor League, we want to know you, surprise you and make it easy for you to be a disruptor, too. It’s not all talk; we are changing the world. Join us to see how. We will teach you to use your superpowers and unite with us to change the world. The Disruptor League offers a unique environment to develop, to practice, and to embed design and innovation into your life. You will connect with others who want to make a difference. Relationships will grow, and problems will be solved.


Dimis Michaelides

I'm Dimis Michaelides, keynote speaker and author on innovation, creativity and leadership. I have extensive international experience as a business executive and as a speaker in corporate and public events. I also offer workshops and change management consulting for private businesses, NGOs and public organizations. Experiences with me are out-of-the-ordinary, designed to have a lasting and practical impact. I blend subject-matter expertise with each individual client's needs, participants' energy and ... a touch of magic! I do not say I am internationally acclaimed, entertaining, amazing, motivational or inspirational. My clients do. Contact me at to book a keynote or a workshop. Or for a conversation on your innovation journey or next event.​​




Cultivating food from the air we breathe: How decades-old NASA technology is still delivering disruptive tech today

By Dan Blacharski | June 29, 2021

The “Replicator” machine seen on the “Star Trek: The Next Generation” television series was imagined as a 24th century technology…

Read More

Il Sole 24 Ore and qiibee launch the first book ever made on Blockchain & NFT

By Francesco Pagano | June 23, 2021

The first book in the world made on blockchain, the first ‘decentralized’ discussion on leadership, completely shared and co-created with…

Read More

Leave a Comment