DISRUPTOR'S BLOG

marketing

We have a problem. Are we loyal?

By Francesco Pagano / October 19, 2020 /

Let’s start all conversations about loyalty by defining the basics and understanding what kind of loyalty we are talking about. Nope, we are not talking about true love, or Brand evangelism, which is absolutely rare. Assume you are not apple, with fans waiting long hours in front of your store to get their new phone,…

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The future of loyalty is on the blockchain

By Francesco Pagano / October 19, 2020 /

We can solve the problem of loyalty: with decentralization. What does this mean exactly? The simple answer is empowering your fans. How can you do that, and have safety and freedom? We will create a decentralized ecosystem of loyalty programs. Blockchain will become the new standard for loyalty. Let’s pause on the difference between centralized…

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How does the qiibee solution work for real?

By Francesco Pagano / October 19, 2020 /

How does loyalty on the blockchain work, for real? Here is one use case. qiibee is helping out frequent flyer programs to capture the long tail of potential partners. What does it mean? All frequent flyer programs make money by selling and buying miles from their partners, such as the airline or credit card provider.…

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Blockchain for Dummies

By Francesco Pagano / September 23, 2020 /

    By Aaron de Miranda Colaço Blockchain. It’s so hard to understand it, and it’s so new. Our goal here is to provide a simple description, readable in 2 minutes, about what Blockchain is and what it does. Aaron and I work at qiibee, and we help set-up loyalty on the blockchain solutions for…

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The Predictable Recipe Of Branding

By Francesco Pagano / August 18, 2020 /

From an interview/podcast I just made with the great Chiara Covone on Marketing & Branding. Great discussion. Today we are going to talk about brands, brands from today and tomorrow. You worked with many well known brands over the years, in very different industries. What do you think all successful brands have in common? I…

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Seeing The Future

By Francesco Pagano / August 18, 2020 /

Marketing. We will see a decline of traditional media, and a concentration and digitization of advertising. Consumers will be sourcing their info and ‘cool’ online, via very few, integrated and global platforms. Marketing needs to adjust to this behavioral shift. All of this needs to be orchestrated centrally, with a strong set of corporate positions and a…

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Business Expenses You Can Reduce (If Not Remove) to Survive The Pandemic

By Reuben Yonatan / May 13, 2020 /

Every line item of your balance sheet must be scrutinized during this time of fear, panic, and pandemic. Here are a few line items to reconsider.

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Amazon’s Success Boils Down to Six Building Blocks

By Soren Kaplan / February 3, 2020 /

Replicate Amazon’s secret formula for winning big in the digital age Having run strategy and leadership development programs across the Fortune 1000 for over the past 25 years, I’ve seen lots of business models. As I highlighted in a prior article on The Future of Seamless Shopping, nothing currently parallels Amazon when it comes to innovation. Amazon’s management system is designed…

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Top 20 Innovation Articles of January 2020

By Innovation Excellence / February 2, 2020 /

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are January’s twenty most…

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Top 100 Innovation Articles of 2019

By Innovation Excellence / January 6, 2020 /

Building upon the success of Braden Kelley’s Blogging Innovation, we launched Innovation Excellence on August 1, 2011 and so 2019 was our eighth full year of operations. To celebrate we’ve pulled together the Top 100 Innovation Articles of 2019 from our archive of nearly 7,500 innovation-related articles from more than 400 contributing authors. Click the…

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