Social Innovation

Like Child’s Play: 6 Ways to Create an Adaptable Mindset

By Shawn Nason / October 6, 2020 / Comments Off on Like Child’s Play: 6 Ways to Create an Adaptable Mindset
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Get Out of the Gender Ghetto

By Federica DArmento fedarmento / June 15, 2020 /

By Federica D’Armento and Aleksandra Orman-Lorenz It’s the year 2277, and women have finally achieved equal pay at work. This is not the apocalyptic ending of a Hollywood movie. This may be the reality in 257 years. This is actually what the World Economic Forum’s Global Gender Gap Report 2020 says: men and women will…

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Yes, Logo

By Francesco Pagano / May 18, 2020 /

Circular may mean the end of private Labels, which do not have the brain power to embrace step change technology and open, collaborative Marketing stories.

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Changing the world … for good

By Peter Cook / May 4, 2020 /

I attended a very special meeting of minds in a remote part of Yorkshire, England at The Centre of Management Creativity, hosted by John Varney, a great mentor who was instrumental in my decision to start my business some 25 years ago. I chose to take the train and bicycle to reach this very special place.  This…

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Innovating for Success after COVID19

By Pete Foley / March 23, 2020 /

We will beat the COVID19 virus, and innovation will play a key role in that victory.  We will find new treatments, using either new drugs, or hopefully fast-tracking reapplication of existing ones.  We will reapply existing technology to mass produce respirators. Nothing spurs innovation like a crisis, or a war, and we are in the middle of…

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Ten Questions to Answer Before Using Social Tools for Product Innovation

By John Carter / February 5, 2019 /

Social media is incredibly effective for conveying marketing messages and for receiving rapid customer feedback. The effectiveness of social media for outbound marketing activities, i.e. getting the news out about new products offerings, and interacting with customers, is well known. But social media is also a tool for inbound marketing – for understanding the customer…

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9 Diversity Dimensions That Increase Innovation, and One Reason They May Not

By Yoram Solomon / August 28, 2018 /

Human resource departments tout diversity, because a diverse company will better represent all of its customers. But how does diversity help creativity? What are the important factors we typically forget? When we use the word “diversity” in the context of companies, we typically refer to the following definition: “the inclusion of individuals representing more than one national origin,color, religion, socioeconomic stratum, sexual orientation, etc.” In fact, the dictionary gives…

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How Innovation and Decentralization Will Forever Change Social Networking

By Andy Heikkila / June 25, 2018 /

The blockchain and cryptocurrency are more than just buzzwords nowadays. Bitcoin seems to be in the headlines every other day, while techies are all hanging on the looming promise of the blockchain’s revolutionary power. William Mougayar’s The Business Blockchain: Premise, Practice, and Application of the Next Internet Technology describes blockchain technology’s promise of security and…

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The Eco Lux Trend – Is Your Brand Missing Out?

By Shelly Greenway / March 31, 2018 /

Like it or lump it, the “eco” market is not going anywhere. 66% of global consumers say they are willing to pay more for sustainable brands (Bain & Company). Despite global economic instability, last year the luxury market grew by 5% to an estimated €1.2 trillion globally (Bain). And Europe regained its place as the…

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Génération2: The Social Good Accelerator

By Nicolas Bry / December 27, 2017 /

Génération2 is a cooperative of advisors, working to increase and guide corporation, and social innovators’ partnerships, from Philanthropy to more business oriented solutions.

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