Busy Week

This week will be a busy week:

1. I’m flying to Toronto for a SOLD OUTStoking Your Innovation Bonfire book event November 9th

2. I’ll be keynoting the FREE online Pipeline 2010 event on November 10th at 2:30 PM CST

3. I’ll be bringing you more new conference discounts and other innovation news

If you’d like to fly me to your city for a FREE Stoking Your Innovation Bonfire book event, please contact us. I will waive 100% of my normal speaking fee if you purchase just 100 copies of my book and arrange the event before December 31, 2010 (just pay my travel). Or, if you buy just 50 books, I’ll waive 50% of my normal speaking fee (except travel).


'Stoking Your Innovation Bonfire' shipped to nearly 90 countries

Special Bonus

Download 'Stoking Your Innovation Bonfire' sample chapterIf you’ve read all the way to the bottom, then you deserve a free sample chapter from my new book Stoking Your Innovation Bonfire. I hope you enjoy the sample chapter and consider purchasing the book as a way of supporting the future growth of this community.

Download the sample chapter

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Braden KelleyBraden Kelley is the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden is also the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy.

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Changeâ„¢ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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It must be great to be in the credit card business in the United States. Demand is relatively inelastic and regulation is lax, so you can charge whatever you want for an interest rate, increase your fees once or twice a year, and make additional money off cash withdrawals and foreign exchange transactions.

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As people become ever more immune to traditional advertising and marketing, branding will become more important. Branding is all about building an emotional connection with customers. Making the decision to follow a strategy focused on building a brand is not without peril, however, as it means that you will have to choose to not do certain things, like pursue a low price strategy.

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