Reset the Web
Mobile isn’t merely a new stage in the evolution of the web, it’s not even merely a new context, it’s the very early stages of an entirely new system. A system that has already started to shape our environment, affect the way we live, how we choose to connect with others, and how we’re able to spend our time. A system that is also slowly unravelling our assumptions and causing us to question the very reason we build web sites, why people visit them, and where the true value of the web actually lies.
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Starbucks and Big Tobacco
Back in the 1950’s smoking was glamorous, and just about everybody who was anybody smoked cigarettes. Then came the discovery, to the shock of millions, that sucking smoke into your lungs might not be good for you. Then came another revelation that one of the substances in tobacco, nicotine, which was used as a poison by the Egyptians during the times of the Great Pyramids, is addictive. People then began a mass exodus from the consumption of nicotine via inhaled smoke.
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Wal-Mart Goes Green – What about your company?
With the price of gas above $3.00, some companies (and hopefully all) are beginning to look at the fuel efficiency of their fleets. Wal-Mart is the most public example of this with its trucking fleet. Its efforts include:
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