Deloitte CIO Journal Tech Trends 2012

Innovation has long been accepted as an important driver of modern economic development. An alternative model of “measured innovation” is gaining traction today. This “measured” approach recognizes that there are several different kinds of innovation.

Posted in

Innovation Excellence

NEVER MISS ANOTHER NEWSLETTER!

Categories

LATEST BLOGS

What happened to smart advertising?

By Braden Kelley | July 18, 2007

For a television advertisement to be effective, do you need to lay out everything for the viewer and make it obvious? Or, is an advertisement more memorable if you let the viewer connect the dots themselves? Here are two examples of television advertisements that promote the product in a slightly more intellectual/emotional way that promotes engagement and curiousity:

Read More

Invention versus Innovation

By Braden Kelley | July 17, 2007

Continuous innovation requires that innovation is placed at the center of the organization and that all parts of the organization are changed to support it. To effectively place innovation at the center of the organization, people must know what innovation is, what it looks like in their organization, and how they can contribute. Most people easily confuse invention with innovation, and wrongly chase invention in the name of innovation.

Read More

Leave a Comment