2013 Edelman Global Entertainment Survey

Edelman’s Global Entertainment Study highlights the importance and prevalence of entertainment in people’s daily lives, and how technology has enabled its consumption and sharing on a global basis. Now in its seventh year, the study, co-commissioned by Edelman and MATTER and fielded by Edelman Berland, has expanded beyond the U.S. and U.K. to include Brazil, China, Germany, India, Korea and Turkey.

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The Importance of Packaging

By Braden Kelley | August 2, 2006

Let’s talk about packaging. Packaging can be thought about in many different ways, but if we think purely about the purpose of packaging first, we find the purpose is to: contain the product, communicate product information, …

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Why the World Cup is a Big Deal

By Braden Kelley | June 30, 2006

After living overseas in Germany and England and now coming back to the United States, I have a completely different perspective on Football (or Soccer as we call it in the United States). With the World Cup in full swing, I thought I would tackle the subject of Football and why it is the most popular sport in the world.

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