May's Top Ten Innovation and Marketing Articles

May's Top 10 Innovation and Marketing ArticlesThis year I thought I would experiment with a Top Ten list at the beginning of each month, profiling the ten posts from the previous month that generated the most traffic to Blogging Innovation. So, without further ado, here are May’s ten most popular innovation or marketing posts:

  1. 20 Strategies for Solo Social Media Success – by Mike Brown
  2. Create a Culture of Successful Failure – by Paul Sloane
  3. 8 Traits of Ineffective Leaders – by Mike Myatt
  4. Innovation Perspectives – Social Media Return Dilemma – by Paul Hobcraft
  5. Building a Better Pizza – by Robert F. Brands
  6. 15 Ideas to Make Your DIY Social Media More Successful – by Mike Brown
  7. Definitions of Innovation – by Mitch Ditkoff
  8. 100 Awesome Quotes on What It Takes To Innovate – by Mitch Ditkoff
  9. It’s Time for CRM to Go Social – by Idris Mootee
  10. Taking the NO out of InNOvation – by Mike Brown

If you’re not familiar with Blogging Innovation, we publish 2-3 new articles every day built around innovation and marketing insights from our roster of contributing authors and ad hoc submissions from community members.

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Braden KelleyBraden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Changeâ„¢ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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By Braden Kelley | June 16, 2006

It must be great to be in the credit card business in the United States. Demand is relatively inelastic and regulation is lax, so you can charge whatever you want for an interest rate, increase your fees once or twice a year, and make additional money off cash withdrawals and foreign exchange transactions.

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By Braden Kelley | June 15, 2006

As people become ever more immune to traditional advertising and marketing, branding will become more important. Branding is all about building an emotional connection with customers. Making the decision to follow a strategy focused on building a brand is not without peril, however, as it means that you will have to choose to not do certain things, like pursue a low price strategy.

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