Interview – Alec Bernstein – DesignworksUSA

I had the opportunity to interview Alec Bernstein, Senior Director, Strategy, Research, and Strategic Partnering for DesignworksUSA, at the Front End of Innovation USA 2011 conference in Boston, MA. In this video Alec talks about the role of design in innovation, visualizing the abstract, helping people imagine features that don’t exist and more. Right in the sweet spot of some of the necessary components of value translation in my value-centered innovation model.

Interview – Alec Bernstein – BMW Designworks from Braden Kelley on Vimeo.