Crowdsourcing – In Search of Beautiful Minds

Companies that want innovative and imaginative new ideas are increasingly working with outside scientists or even students says Carly Chynoweth in this article from the Sunday Times.

Builder’s Breakfast crisps, Olay Regenerist skin cream and Red Lake gold mine in Canada have one thing in common: they are all based on ideas developed by outsiders. A trainee midwife came up with the crisp flavour in response to a competition held by Walkers; the second combines research from French company Sederma and Procter & Gamble and Goldcorp found gold at four out of five sites suggested by winning respondents to its online competition.

I am interviewed in the article as is Rajesh Chandy, academic director of the Deloitte Institute of Innovation and Entrepreneurship at London Business School, and Miles Eddowes, associate director of open innovation at food group Kraft.

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Paul Sloane writes, speaks and leads workshops on creativity, innovation and leadership. He is the author of The Innovative Leader and editor of A Guide to Open Innovation and Crowdsourcing, both published by Kogan-Page.