A Need for Space Saving Innovations
The UK is drowning in junk. In seven years there will be nowhere left to put it – check out this story on Packington (which sounds suspiciously like “pack it inâ€), one of the many landfills surging towards capacity. It covers about 380 acres and contains more than 18.5 million tons of rubbish. The height of a skyscraper where once there was flat land, it is, literally, a waste of space.
Answers to problems this big come in DOT (Do One Thing) form, multiplied by collective action. One good idea to emerge from a conversation with a waste tip supervisor is the world’s first paper wine bottle made by packaging company GreenBottle. It weighs about a tenth of a glass bottle, has a tenth of the carbon footprint, and is compostable, gone in a matter of weeks. More exciting is the inventor’s quiet comment that he can be more radical yet with the bottle’s design – so far he’s stuck to the conventional shape to stop wine shoppers going into shock. I say mix it up – stun me!
This is the unreasonable power of creativity at work, rescuing the world one idea at a time – here are a few more eco-innovations, movements and machines to bend your mind, saving space and resources: e-paper; cardboard vacuum cleaners; lawn couches; virtual water; Boeing’s new Dreamliner.
Image credit: Green Earth Blogs
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Kevin Roberts is the CEO worldwide of The Lovemarks Company, Saatchi & Saatchi. For more information on Kevin, please go to www.saatchikevin.com. To see this blog at its original source, please go to www.krconnect.blogspot.com.
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